T-Mobile on Thursday announced a new promotion which aims to benefit existing customers for their loyalty. As they see it, all of these recent and disruptive changes happening in the space are great if you’re a new customer but it sucks to be an existing client. Where’s the love for being a part of the team? T-Mobile has figured out a way to reward those who beat the Un-carrier drum.
Throw a lifeline
Effective Friday, August 29, any existing T-Mobile customer who refers a new subscriber (and fills out the form), will receive unlimited 4G LTE for 12 months. Those who already receive unlimited 4G LTE will score a $10 credit on their bill each month for a full year.
“It continues to amaze me to see the old carriers failing to listen to their customers−or reward them for their loyalty,” said John Legere, president and CEO of T-Mobile. “That arrogance and indifference has defined the U.S. wireless industry for too long. We’re changing all that. In fact, this entire Un-carrier consumer movement is built on the simple act of listening to customers.”