Huawei, a big smartphone manufacturer from China plans to enter the U.S. market with contract- free phones.

According to The Wall Street Journal, we will be getting a new phone line from Huawei, entering the smartphone market in the United States sometime this year. Huawei is one of the world’s largest smartphone makers, as it sold 75 million devices last year, but not many were sold in the US.

Huawei will introduce us to their Honor phone line which originally was released in China in 2011.  Their latest Honor 6 phone can be purchased on Amazon.com, but it comes via third party sellers at a reasonable price of $359USD.  For the reasonable price you get an 8-core processor, 3GB of RAM, 5 inch 1080p LCD display, and a 13 megapixel camera.  The Honor line is expected to be sold unlocked for contract-free use.

Huawei is not planning to take on the likes of Samsung and Apple directly, as their marketing budget is no where near those two powerhouses, so they will be relying on digital advertising versus traditional media like television.  Companies like HTC and LG who are barely, if at all profitable, probably aren’t too happy about another manufacturer to compete with, but as a customer nothing drives technology and lower prices like stiff competition.

Whatever Huawei does, I hope they do not create a silly invite system like OnePlus did with their phone.  That hype got old real fast.

 

Source – WSJ