Instagram to sprinkle 30-second ads in feeds

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Get ready for a few more advertisements in your Instagram feeds. According to an announcement on the official Instagram blog, businesses will soon be able to run campaigns on the social networking service.

Taking advantage of the technology behind Facebook’s ad infrastructure, the Instagram ads will let advertisers target messages and hit the right people, regardless of topic. There will be new ad formats rolling out however it is unclear just what that really means.

Instagram says they’ve been working with various ad partners this summer and have the results thus far seem quite positive. Whether it’s higher engagement, acquiring new customers, or pushing app installs, the new ads have worked well for Kabam, The North Face, Made.com, and Gilt Groupe.

Instagram is also announcing a number of other tools and capabilities:

  • Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel
  • Video ads of up to 30 seconds in length, so brands can engage in richer storytelling
  • Marquee, a new premium product that helps drive mass awareness and expanded reach in a short time-frame—perfect for events like movie premieres and new product launches
  • Delivery and optimization tools to manage and drive the best performance of campaigns across Facebook and Instagram

How do you feel about seeing occasional advertisements inside your timelines and social network feeds? Do you stop to watch or check them out or have you learned to tune them out?

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