Google Search to sidestep app installation for in-app results

Google never ceases to amaze in coming up with neat ways to retrieve information that you care about. Today, Google shared something cool in-work that will expand the reach of Google Search on your mobile device.

There is often valuable information buried within apps that many users miss out on because they don’t know about that app or have it installed. Google partially addressed this in the past, by indexing the content of apps so that the web search could provide similar pertinent information. However, if a match to the app’s results could not be found on the web, then the information wouldn’t get to the user.

Google has been trying to patch up that hole and has developed a way for Search to tap into app content and output the in-app results, without the user having the app installed.

[blockquote author=”Google”]For example, if you need a hotel for your spur-of-the-moment trip to Chicago, search results will now include results from the HotelTonight app. Or if you’re thinking about visiting Arches National Park, you will now find details about the 18-mile scenic drive from the Chimani app.[/blockquote]

This is certainly pretty cool. Everyone has a different set of apps they regularly use. So this method will take away that factor that could inhibit us from getting useful information.

But that’s not it, Google wants to also be able to “stream” apps (allow users to navigate app content without having it installed). Using that HotelTonight app example, Google says you’ll even be able to complete a booking via streaming it, just as if were using the app itself.

google_app_stream

You may have a question over app compatibility, which would be rightly so. This project is in the early stages. Google states, “This uses a new cloud-based technology that we’re currently experimenting with.” There are only a small group of partners at the moment – HotelTonight, Chimani, Daily Horoscope, and New York Subway. But look out for expansion of the feature in the future.

Source: Google Blogspot