Dramatically improve your Android experience with the Google Now Launcher

There’s a good percentage of you readers who know the exact differences between Android devices from different manufacturers. For those of you who are enthusiasts, this article probably isn’t for you, because you already know what I am going to discuss when it comes to changing the look and feel of your Android device.

But for those of you who don’t know what a Launcher is, take ten minutes to read through this article, for it may dramatically improve your experience with your Android smartphone or tablet. I’m not the type of writer who knows everything when it comes to the ins and outs of Android, instead I use Android because it simplifies and provides more information than I can get on other mobile platforms. And it does it cheaper too.


What is Android and the differences between manufacturers like LG, Samsung and Google’s Nexus devices?

I know most of you know that Android is an operating software platform programmed by Google, and you know it as a competitor to Apple’s iOS, but you may not know that your Android software might be vastly different from software on another device from a different manufacturer.

“Android is a mobile operating system (OS) currently developed by Google, based on the Linux kernel and designed primarily for touchscreen mobile devices such as smartphones and tablets. Android’s user interface is mainly based on direct manipulation, using touch gestures that loosely correspond to real-world actions, such as swiping, tapping and pinching, to manipulate on-screen objects, along with a virtual keyboard for text input.” – Wikipedia

Android is also open-source software.

In production and development, open source as a development model promotes universal access via a free license to a product’s design or blueprint, and universal redistribution of that design or blueprint, including subsequent improvements to it by anyone.” – Wikipedia

What this means is, while Google programs Android how it thinks it should run and perform, companies like Samsung and LG can customize Android to their ideas of what Android should be. Samsung and LG are famous for heavily customizing Android, and for adding features that slow and complicate the software experience for many users. Samsung’s Android customization is known as TouchWiz and it adds a layer on top of Android which adds functionality like dual-window mode, or S Note, but also adds unwanted bloat in duplication of some features like S-Voice which is another version of Google’s “Ok Google“.

In contrast to Android, Apple’s iOS is highly controlled by them and every single iPhone experience is going to be identical. This is one of the major benefits to owning an iPhone, in that if you ever need help all you have to do is ask another user of an iPhone for help. But if you own a Samsung Android device, you may not be able to ask for help from someone with an LG device. While they both run Android, they both run different user interfaces which sometimes causes confusion. It’s one of the reasons why Google designs its own devices.

The Google Nexus line is a group of devices that run pure Android designed, developed, marketed and supported entirely by Google. The most current Nexus devices are the Nexus 6P and the Nexus 5X which are smartphones you won’t find in an AT&T, Verizon, T-Mobile or Sprint store. You have to buy these devices directly from Google or from sources such as Amazon.com or B&H Photo Video. So if you’re like most and buy your smartphones from carriers, there is a high chance you have never seen a Nexus device.

A Nexus device is Google’s idea of how Android should look and perform without adulteration. With Google’s Nexus line you can experience the Google Now Launcher which is available for almost all current Android devices. So if you feel like your current Samsung, LG, Sony, HTC, or Motorola device is not as simple or intuitive as you would like, you should consider installing the Google Now Launcher.

What is the Google Now Launcher?

With Android you can choose from a variety of Launchers available at the Google Play Store.

The Google Now Launcher is a fast and clean user interface for Android. All you have to do is go to the Google Play Store and install the app if you don’t already have it.

When you install the Google Now Launcher, it will not delete any apps, and it will not void your warranty. In no way is this software going to change the underlying software, instead it just sits on top and is a different way to interact with your device. In a very superficial sense, it is like giving your car a new paint job.

How the Google Now Launcher changes your device

  • Swipe to Google Now: Swipe left once from your phone’s Home screen to quickly get to Google Now.
  • Search by voice outside the Google app: Say “Ok Google” from any Home screen to start a voice search or ask Google to do something for you. Learn how “Ok Google” and voice search work.
  • Customize your Home screen: Choose where your apps go, and add a background to your Home screen.

Customize your device

After you install the Google Now Launcher, there are a few settings you can customize on your phone or tablet.

Add apps to a Home screen
  1. Touch All Apps Apps menu.
  2. Touch and hold an app.
  3. Drag the app onto your Home screen, then lift your finger.
Add widgets to a Home screen
  1. Touch and hold any empty spot of a Home screen.
  2. Touch Widgets.
  3. Touch and hold a widget.
  4. Drag the widget onto your Home screen, then lift your finger.


Pick your wallpaper
  1. Touch and hold any empty spot of a Home screen.
  2. Touch Wallpapers.
  3. Choose an image
  4. Touch Set Wallpaper.

google now wallpapers

The Google Now launcher simplifies your interface and integrates other Android features like Google Now Cards into the homescreen.

Use Now cards

You can use Now cards to get the right information at just the right time without even searching for it. For example, you can get commute traffic before work, find popular places nearby, see your favorite team’s current score, and more.

google now cards

See your Now cards

You can see your Now cards a few different ways:

  • Open the Google app .
  • If you have a Nexus or Google Play edition device, swipe your finger up from the bottom of any screen on that device.
  • If you have the Google Now Launcher, swipe to the left when you’re on your phone’s Home screen.

Note: If you don’t see any cards, you may have turned Google Now off. Learn how to turn on Google Now.

Change which Now cards show up


You can’t make Now cards show up at a certain time, but you can customize your card settings to let Google Now know what kinds of cards you want to see.

  1. Open the Google app .
  2. In the top left corner of the page, touch the Menu icon menu icon > Customize.

From here, you can pick what kinds of cards you want to see, including sports, stocks, places, and TV & video.

How Google Now decides which cards to show

To know when to display cards and reminders, Google Now uses information from your device and from other Google products.

Google Now also uses data from certain Google Account settings that you can choose to turn on when you set up Google Now:

  • Web & App Activity: May include your searches, Chrome history, and activity shared by other apps. When this setting is on, you can see Google Now cards based on things you searched for in the past, like your favorite sports team or TV show.
  • Device Information: Allows Google to know information about your phone, including things like lists of your contacts, calendar entries, apps, and more.
  • Location History: Creates a map of the places you visit when you’re logged in to your device. When Location History is on, you’ll see Google Now cards that are relevant to the area you’re in, like traffic updates and nearby restaurants.

Create & delete reminders

Before you create a reminder, make sure you have Google Now turned on.

There are a few ways you can create a reminder in the Google app:

  • Touch the Microphone icon microphone icon and say “remind me to” and what you want to be reminded about.
  • In the top left corner of the Home screen, touch the Menu icon menu icon> Reminders.
  • Type remind me to in the search box.

When you create a reminder, you’ll be able to edit where or when it shows up.

You should strongly consider installing the Google Now Launcher

The Google Now Launcher is 100% free to use and it will help integrate your Google services into one user interface. It will unify much of your information from Gmail, Calendar, News, Weather, and Voice apps all into the Google Now Cards which is built into the homescreen. While your smartphone or tablet may not be a pure Android device, you can get an almost pure Android experience just by installing the Google Now Launcher App. It will dramatically change your experience with Android and you might fall in love with the changes.

And don’t worry after you install the app, it will not modify or change any of the underlying software on your tablet or smartphone. It won’t delete any apps, but it will change the look and feel of how you interact with your device for the better. And best of all, you don’t have to be an expert to try it out. If you don’t like it, simply uninstall the app and your phone will revert back to its original settings.

And for the record, the Google Now Launcher is an app I install on every Android device I own.

Google Play Store – Google Now Launcher link


  • Samuel Okyereh

    Google Now Launcher is the best. Only thing I’d wish is to allow a little customization. That white drawer background ain’t the best. It’s the only thing that makes me try other launchers.

  • I routinely ditched Sammy’s awful TouchWiz for Now launcher. I’m on Moto X PE now and it came pre-installed. Love it.

    It could use a few more customizations though. It’s basic, pretty, and gets the job done but not much on features yet. It’s growing. I’ve been using it since Google officially released it as a solo app.

    Unfortunately, with the upgrade to the Now service, you can no longer customize the home key ‘long hold’ function. That was a disappointment. I always tied it to my dialer.

  • Frank Straatman

    Unfortunately Google Now Launcher does not support the high resolution of QHD screens. This is a major setback when using the LG G4 for example.

    • Eklavya Verma

      Sorry it would be great if you could elaborate how it does not support QHD resolution. I believe all Nexus 6Ps have Google Now Launcher on QHD screens?

    • Swaminathan Guru

      I’m on Google Nexus 6 QHD screen with Google Now launcher. Sorry didn’t understand your point.

      • Frank Straatman

        Simple, do you have a row of 4 icons or 5 icons? When I launch Google Now I only get a row of 4 icons and not 5 icons (or group of icons) like when using the standard LG G4 launcher. See picture.

        • HaroldCallahan

          Nexus 6p has 5 icons per row using the stock default Google Now Launcher. It also has five rows (not including the fixed bottom row) as well as five columns.

        • Swaminathan Guru

          I see. Ok, on my Nexus 6 I have 5 rows unlike LG G4.

  • Sedrick

    Nice launcher on m’y Nexus 6p.
    Lacks all thé bells and whistles that Nova proposes.
    If you root, install Xposed Framework + XGELS. This will allow customizations. A pity you cannot make basic changes like rows/columns number, icon size, widget over/under,… From stock

  • Night Lithium

    Is this article from 2014? Because Now launcher has been “free to use” since at least then… And 100% of these features are available with a single toggle from other launchers.

  • Shamshid

    Nexusian for eva ❤

    • escapology

      who is eva?

      • FMM

        Eva belongs to wall-E

      • Shamshid

        short word for ever :p

      • Faslane

        LOL right? People think everyone knows their “slang” and it’s laughable…use real words people. Real words….

  • jimmy

    Need that reminder but you lost your signal? Sorry no reminders, this is where reminders fail.

  • Matt P

    I like Google Now a lot, but you’re better off with the Nova Launcher & a gesture to launch Google Now/Now Cards (I use the double tap across all my devices). Far more customization available with Nova. As a bonus, I’d recommend using the Nova + Cryten icon pack, and then customizing the gestures for your favorite uses. I have Google Now, Whatsapp & Play Music all consistent across my phone + tablet. $

  • Tunea

    Google Now Launcher drains the battery at least 20% faster. I am using it with an Nexus 5. :/

  • John Tambanillo

    I get the same experience by placing a widget but don’t work useless if there’s no “update/reminder” from Google.

  • Michael Crutcher

    Well, when I use the Google Now Launcher, I lose the use of the Droid Command Center, which includes circles with the current time, current temperature, and battery percentage. I can’t see immediate information that I may need on the spot.

  • John

    .. and next just handover the pin to your bank account & property records to google. Really.. it’s all save

  • Snowflake

    Does Nexus 6p allow you to deactivate the Google Now launcher? I just moved from Nexus 4 and I kind of miss the old UI..

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  • Arman Alam

    Why is not give google luncher app background photo