Google can now notify you of things that can be helpful to you in the real world with Nearby

Google has been incredible at providing us relevant information when we search for it on the web, or when we create settings for notifications with Google Now. Google is taking it one step further with Nearby.

Google will use its tracking tools, which you are free to opt out of, to help notify you when something can be of help nearby. You may have a CVS app on your smartphone, and when you’re in the store, or nearby it, Google will send you a notification saying you can print photos directly from your phone at CVS.

Google lists a few examples of how Nearby can work with your apps:

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I can see this feature being quite useful, like finding out what movies are playing at the local movie theater, or finding what’s new at Domino’s Pizza.

Nearby is also being integrated with certain Google devices to make life easier. It will know when you’re close to a Chromecast or Android Wear and post a notification on your device.

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To use Nearby, just turn on Bluetooth and Location, and we’ll show you a notification if a nearby app or website is available. Once you’ve opted-in, tapping on a notification takes you straight into the intended experience. If you’re not interested, just swipe it away to give us a clear signal.

Nearby has started rolling out to users as part of the upcoming Google Play Services release and will work on Android 4.4 (KitKat) and above.