Getting to Know: Walmart Family Mobile

Most wireless customers are familiar with the big-name brands in Verizon, AT&T, T-Mobile, and Sprint. Relatively few buyers, though, are as well-versed when it comes to the topic of Mobile Virtual Network Operators (MVNO).

It might surprise you to know that companies like MetroPCS, Boost Mobile, and Cricket Wireless operate on the T-Mobile, Sprint, and AT&T networks, respectively. These network operators license the towers and coverage from the tier-one providers and offer their own phones, rate plans, and customer service. Walmart Family Mobile is one such MVNO worth closer inspection. Yes, that Walmart.


Using T-Mobile’s network for its service, Walmart Family Mobile is a service provider that exists almost virtually. While you cannot go into a dedicated Walmart Family Mobile store, customers can pay for their service at Walmart locations. Moreover, if you go to Walmart’s website, you can shop for phones and SIM cards.

Given that it does employ T-Mobile’s network, it does allow for customers to use their own devices. If you’ve already purchased an unlocked GSM phone, chances are good it will work just fine with Walmart Family Mobile. Those which might be locked to other carriers, however, may need to be unlocked before making the switch.

Rate Plans

Keeping things nice and simple is the name of the game here. There are currently four rate plans to choose from, all of which stay under $50 per month. As one might expect, each comes with its own amount of data. Well, three of them do; the lowest option doesn’t include data.

  • $24.88 per month – unlimited talk and text
  • $29.88 per month – unlimited talk and text, 1GB of 4G LTE
  • $39.88 per month – unlimited talk and text, 5GB of 4G LTE
  • $49.88 per month – unlimited talk and text, 10GB of 4G LTE

A limited time offer sees Walmart Family Mobile giving customers on its $49.88 rate plan a free movie every rental month. The movie is available through VUDU in the form of a credit.

Customers interested in family plans or multiple lines can add any of the different options to an account. Doing do results in a savings of $5 per month for each additional line. There is a limit of five lines per account through Walmart Family Mobile.

Handset Selection

Taking a look at the current lineup of phones offered through Walmart Family Mobile we find familiar names from brands like LG, Samsung, and HTC. Dig deeper and there are also devices from the likes of Alcatel and ZTE, too.

The selection itself is a mixed bag, but it does tend to skew more toward affordability versus power. With that said, there’s nothing wrong with what’s available and some of the phones were once top-tier flagships not that long ago.

Don’t forget, you can also bring your own GSM phone so be sure to look around at places like Amazon, B&H, or Best Buy. You may find something better or more in line with your needs.

SIM Card kits are available in both standard/mico and nano packages. Typical retail pricing is $25 for those; however, they are often discounted.