Pandora makes a play for Spotify with upcoming Pandora Premium

The $10 ad-free and all-you-can-listen service is expected to launch in early 2017

Music streaming service Pandora has unveiled its latest offering, an ad-free, an all-you-can-stream plan. Called Pandora Premium, it’s a $10 per month option which taps into millions of tracks.

If you thought Pandora already had a commercial-free option, you’re right. Pandora launched Pandora Plus, a $4.99 plan back in September. So what’s the difference? As it looks today, the Pandora Premium service will be much more aggressive in recommending tracks, particularly when a listener hits the end of an album or playlist.

The Pandora Premium relies on information collected by the Music Genome Project with roughly one billion data points per day. In other words, it’s super smart and ties music together in ways you cannot imagine. By doing so, it can understand and anticipate a listeners preferences.

Like the Pandora Plus plan, Pandora Premium includes unlimited skips and downloads for offline listening. Look for the new $10 plan to launch sometime early next year.