1Cast Sheds Beta Tag, Expands to Boxee

1cast_logoWhile in beta, cross-platform broadcast news service 1CAST was able to build an audience that takes in more than 3.2 million video clips per month. The “personalized video pioneer” makes it possible for users to unique create individualized newscasts in near real-time with topics such as business, politics, sports, technology and entertainment. Today sees 1Cast dropping the beta tag and picking up a brand new partnership with Boxee, the “first social media center”.  This puts 1CAST as first in line to integrate viewing experiences across 3 screens – InteractiveTV, Online, and Mobile.

In our time constrained world, we want to help consumers make sense of today’s highly fragmented video environment, by putting the right content in front of the right viewer as quickly and efficiently as possible – whenever and wherever they are.  The concept of video or channel surfing is a thing of the past.  Content owners and advertisers alike want and need a highly engaged audience in a cross-platform environment, and our goal is to deliver that to them.  Our mission of providing a uniquely personalized viewing experience for consumers, enabling them to get multiple perspectives on any given topic, feeds today’s always-on culture which expects news to find the viewer rather than the other way around. – Anthony Bontrager, 1CAST’s president

Over the course of 2009, 1CAST grew its roster of content partners to include big names such as BBC World News, CNBC, Bloomberg, Fox Business News, Reuters, Dow Jones, AFP and others.  You can grab 1CAST out of the Android Market for free today!

To celebrate, 1CAST is giving away 2 T-Mobile Android handsets.  Details can be found on their blog.