34 Weeks of OHA: #1

Open Handset Alliance Member Profiles (Week #1 – Aplix)
For 34 weeks, each Tuesday, Jordan from fandroid.net will be joining us to offer a profile of each of the 34 members of the Open Handset Alliance.

Company Name: Aplix Corporation

How the OHA site classifies them: Commercialization Company

What the OHA site says about them: Aplix Corporation enables mobile handset manufacturers to have a faster, lower development cost and lower risk route to deploy wireless Java solutions.

What they do: Aplix develops embedded software for mobile phones and PCs. They are a world leader in deploying Java technology on mobile handsets. They are probably best known for Jblend, which the Aplix site describes as “…an embedded software product that enables Java technology on resource constrained devices such as mobile phones.” Jblend has been shipped on almost 360 million handsets. Most of Jblend’s deployment has been in Asian markets; it is deployed on devices by Samsung, Panasonic, Hitachi, Motorola, Sanyo, Sharp, and Toshiba.

They also offer Mobile PictDirect, middleware for printing photos directly from a mobile handset which complies with industry standard PictBridge.

Aplix has been in a strategic alliance with (and is an investor in) MontaVista Software for a little over a year now, with the goal of better integrating MontaVista’s Mobilinux OS with Aplix’s middleware. The company is a member of LiMo.

What they bring to OHA and Android:
Mobile mojo, I guess.
Honestly, It’s a little difficult to see Aplix’s role here, basically because I can’t see what they offer that Google needs. Jblend is nice and all, but Android basically cherry-picks the Java syntax for Android while discarding Java ME. Aplix is a true-to-the-cause Java lover, and Google has gone off the holy path.

Forgive my cynicism, but the PictDirect thing is silly.

The MontaVista connection may have been a factor; Aplix has genuine experience mating Java with Linux on mobile devices. But, again, I have to wonder how much that experience means when the traditional Java runtime has been discarded. MontaVista is not to be seen in the OHA roster… yet. When asked if he would join, MontaVista’s CEO Thomas Kelly replied “Absolutely. We consider the OHA to be very compatible to everything we’re doing.” I’m guessing, however, that Google hasn’t yet sent out the invitation.

It may have been Aplix’s general mobilespace facility may have been attractive to OHA’s overlords. They have the Java experience, the Linux experience, and the mobile software business experience; they’d be nice to have at the table in a consultant capacity.

Aplix Corporations
Open Handset Alliance Press release

Thanks again to Jordan from Fandroid.net for providing this week’s feature!


  1. “Forgive my cynicism, but the PictDirect thing is silly.”

    Forgiven, but not understood. I mean, who would want to print pictures directly from their cell phone right? Doesn’t everyone want to go through their computer via USB/SD cards with extra steps as opposed to going right to their printer?

    Printing pictures directly from cell phones is a natural progression of the technology, but who wants to evolve? Let’s get rid of cameras from cell phones altogether, I mean their megapixel count isn’t close to the best digital cameras right?

    In this age of convenience, why add more? Forgive my sarcasm, but your view is limited in its scope.

    Couldn’t you picture Google making a TV advertisement where someone takes a picture with an Android based phone, prints directly to their printer, leaving their computer to do other “more intensive” tasks?

    The point is it would be a great TV spot to tout what Android could do that the iPhone could not. That alone would give people something to consider, it’s a cool, nifty, app, perhaps not the most practical, but people are fickle and they want the newest, best technologies regardless of practicality.

    Just look at all the 32 inch 1080P HDTV’s out there. Most techies know that 1080P truly begins making an observable difference at a 40 inch screen size and above, perhaps even at 37 inches, and that 1080P on a 32 inch set won’t make a difference to the human eye and is essentially useless. But why do manufacturers make 1080P 32 inch sets? Because people want the latest in technology even if it’s not practical and won’t make one iota of a difference.

    Hence PictDirect, though perhaps silly to you, is not. In fact, it sounds downright pretty slick, just take a picture from your Android phone and print off your friend’s printer, while he/she stands there with their iPhone in their hand scratching their head, sounds like a humorous TV spot to me.

    Here’s a quote from a website, link below.


    “PictDirect, eSOL’s PictBridge SDK, complies with the CIPA (Camera and Imaging Products Association) standard to print images from a digital camera directly to a printer. PictBridge is expected to be used in various image input devices such as cell phones with built-in cameras. This area of digital consumer products is becoming increasingly popular.”

    Increasingly Popular, get that? The fact that you think the only thing they bring to the table is “Mobile mojo, I guess”, pretty much tells the tale of your limited scope. Last I checked, increasingly popular applications means more revenue, especially considering that amongst even the most speculative, cool, 3G iphone rumors, being able to print directly from the new model hasn’t even been hinted at.

    Now how cool would that iPhone commercial have been? Perhaps Android has a one-up on the iPhone after all, but that’s just silly, right?

    For the record, I’m not angry (sounds that way lol I know), I was just surfing the net trying to find out more about Android and came upon this website. Then I stumbled across the 34 weeks of OHA you guys are doing, which I think is great. The name Aplix sounded catchy, so I decided to check it out, and came across your profile of the company.

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