ColorSmart by BEHR is Now Available for Android

Looking to spice up your den or kitchen with a new color but are afraid to commit to painting an entire wall or room?  Break out the new ColorSmart by BEHR application for Android.  Kicking around in the Android Market for the better part of a month now, it gives users the ability explore new colors, match and coordinate colors, and even preview colors.  The free application runs on Android 2.1 – 2.3.3 and also helps calculate how much paint one might need to buy for a projects and provides directions to nearby locations of The Home Depot.

After the break… download links, a gallery, and a list of features!


  • Explore Color and Photo Match
    • Finding a color is simple—Easily browse colors from any of our BEHR Premium Plus Ultra® and Premium Plus® color collections, including whites and neutrals.
    • Take a photo then tap on the image to get a matching BEHR color.
    • Find new combinations of color. Choose from our selection of designer-coordinated palettes.
  • Preview Color
    • Preview your color choices in a room image—choose from a range of room styles and types.
    • Use your fingers to paint a room by tapping a color then tapping an area of the room.
  • Save and Share
    • Save colors, room images, palettes, calculations and store locations to your mobile phone—it’s there when you need it.
    • Save a room image to your workbook account.
    • Share your room or color ideas to your FACEBOOK wall.
  • Other Features
    • When you’re ready to start your paint project, use the Store Locator to help you find a store near you.
    • Use Paint Calculator to calculate how much paint you’ll need for your paint project.


Easy-to-use and convenient tool now available on Android and iPhone platforms allows users to match, coordinate and preview BEHR® colors for all paint projects

(July 25, 2011 – Santa Ana, Calif.) – Behr Process Corporation’s ColorSmart by BEHRTM Mobile application, now available on both Android™ and iPhone® mobile devices, offers consumers an on-the-go platform to find the perfect colors for any home decorating project at the touch of a finger.  With a range of unique features, such as the capability to decorate a room image digitally with touch-and-tap technology and preview color on walls, trim and accents, the application allows consumers to act upon what inspires them in the moment before they visit The Home Depot to purchase BEHR® Paint.  Whether it’s a blue sky in the park, a vivid red sweater or a flowing lavender curtain, the ColorSmart by BEHR Mobile application enables users to explore and select color immediately.

“ provides a unique experience for do-it-yourselfers to become their own color expert,” said Joe Richardson, Senior Vice President of Professional Products and Services for Behr Process Corporation.  “We have now harnessed this ability and expertise on-the-go with the new ColorSmart by BEHR Mobile application that makes every user design-savvy at anytime and from anywhere.”

Incorporating the color selection, coordination and preview features from ColorSmart by BEHRTM online at, ColorSmart by BEHRTM Mobile has many easy-to-use features for selecting the perfect color palette including:

Explore Color – Browse BEHR’s Premium Plus Ultra® and Premium Plus® range of over 2,000 colors. Users can search for colors by browsing through color families or by entering a BEHR color name or number. Once a color is selected, a user can further coordinate or preview the color in a room image.

Photo Match – Take a photo or use an existing photo from a user’s personal gallery. Tap on an area in the photo and the application will pull up the three closest matching paint colors.

Preview Colors – Users can access interior and exterior images in a variety of styles within the application in order to test their color choices by painting the walls, trims and accents. Zoom in to see details of the photo or remove a color and add another for the perfect color combination. Consumers can share their color selections with friends and family by posting it on their Twitter and Facebook pages. Projects can also be saved to

Favorites and More – Favorites was created for the user to be able to save their favorite colors, coordinated palettes, and room images.  In addition, the application provides users with a handy paint calculator to help figure out how much paint to purchase and a store locator to get directions to the nearest The Home Depot store.

The ColorSmart by BEHR Mobile application is available as a free download in both the Android Market and Apple iTunes® App Store. For more information about the application and how to use it, visit  Mobile users are also encouraged to “like” BEHR on Facebook and follow BEHR on Twitter.

Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself markets.  BEHR manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot.  BEHR is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, CA.