Facebook’s new Keyword Snooze lets you mute keywords

Trying to avoid American Horror Story spoilers or you’re simply sick of seeing the name of a certain politician in your Facebook newsfeed? We have some good news for you.

The social media giant recently announced that it’s testing a new snooze option called Keyword Snooze which will allow users to hide any posts from their timeline that contain certain keywords.

Facebook is rolling the new feature to a small number of users, so you might not be able to use it at the moment.

How to take advantage of Keyword Snooze

However, if it’s available to you, you should be able to see it in a post’s options. To access the options, simply tap on the three-dot drop-down menu located in the upper-right of each post.

Previously, Facebook offered an option which allowed users to snooze all content from an individual for 30 days. With Keyword Snooze, people will be able to stop seeing particular types of content for 30 days. So if you’re trying to avoid spoilers of the upcoming Handmaid’s Tale finale, you can set “Handmaid’s Tale” as a keyword to be muted for a month.

But there’s a caveat to be considered here. In order to set a keyword to snooze, you first need to stumble upon a post which contains that keyword, at which point it might already be too late.

The good news is that as reported by TechCrunch, Facebook is considering other options for Keyword Snooze like a pre-emptive snooze option in News Feed Preferences or a recurring snooze list.

Another limitation is that you can’t permanently snooze a keyword like you can on Instagram or Twitter. Yet, a Facebook spokesperson said this feature might be added eventually, depending on user feedback.

What’s more, we should also note that Keyword Snooze only works on posts that contain texts, although it does not exclude ads.

Are you seeing the new feature in your Feed? If so, let us know in the comment section below.