Fitibit on Monday confirmed the general availability of its Fitibit Ace, the company’s first wearable aimed at children. Priced just $100, the fitness tracker is also designed to give parents peace of mind and help open up communication around an active lifestyle.

See Also: Fitbit Flex review

Featuring a showerproof wristband and a five day battery, the Fitbit Ace comes in electric blue and power purple. The wearable, aimed at children ages eight and above, helps wearers to stay motivated with goals for active minutes, sleep, and more.

Parents can monitor how their children are doing using the Fitbit Family account and determine which information motivates them most. Rather than focusing on calorie intake, BMI, or weight, the experience highlights steps, active minutes, and sleep.

Fitbit Ace Features

  • Tracks their activity and sleep: Helps develop healthy habits by tracking steps, active minutes and sleep; goals default to international health guidelines for activity (60 minutes) and sleep (9 hours).
  • Reminds them to move: Reduces sedentary time with personalized reminders to move each hour.
  • Motivates and rewards them for moving: Encourages kids to build healthy habits with daily or weekend challenges and collectible badge rewards. Kids (and parents) can see their stats, badges earned, progress toward their goals, and more in the Fitbit app.
  • Family account: Brings families together and keeps everyone engaged with added motivation and accountability; parents can view their kid’s activity, and manage what stats they see in the app.

The Fitbit Ace is available at retailers such as Amazon, Best Buy, Target, and Kohl’s as well as through Fitbit’s website.