Google becomes second most valuable brand behind Apple, surpasses IBM

According to a list published by Millward Brown Optimor, Google has just sneaked ahead of IBM to become the world’s second most valuable brand, behind Apple. According to the BrandZ list report, Google has a brand value of $113.669 billion. That’s well behind Apple’s $185.071 billion, and just barely above IBM’s $112.536 billion.

These giants are listed above companies like McDonald’s, Coca-Cola, Microsoft, Visa, and other related names, such as Samsung and Verizon, found much farther down the list..

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via marketingweek

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