Google yesterday announced that the Google+ experience is getting an overhaul. Effective immediately, Google+ has been given a full redesign based around Collections and Communities. In other words, this is not the social network or sharing tool launched a few years ago.
Indeed, Google+ now caters to people with like-minded interests so that they can communicate, collaborate and have discussions around their favorite topics.
[blockquote author=””] Collections let you immerse yourself in content about topics like surfing or tiny tilt-shift photography scenes. Communities enable groups of people with the same interests to join up and geek out on anything from Game of Thrones to Painting.[/blockquote]
The new Google+ has already started for the web version and the mobile apps are falling in line as well. In addition to the new focus, Google+ is now easier to post to, search, and keep up with content. A big part of this comes from the redesigned homepage. According to Google, the change came about as a result of feedback from users and, presumably, from listening to industry trends.
To me, this is a smart move that separates Google+ from other social broadcast and sharing services. I get the sense that the user base cares more about coming together around topics instead of just updates and short-form blurbs.