Chinese tech giant LeEco made a debut on the US market a few months ago. The company is tempting customers with affordable “disruptive” smartphones and smart TV sets, in the hopes of becoming the next big thing in the country.
In a bid to draw attention upon itself, LeEco has just posted the kernel source codes for 7 of its phones, a few TVs and a few smart boxes. It’s no secret that LeEco is not going through a great phase.
With cash supplies emptying and multiple cash sucking ongoing projects, the company is looking to focus on existing product lineups such as handsets and big screen TVs to get some revenue flowing.
By posting the kernel codes for some of its devices, LeEco hopes to get the attention of third party developers. Here are devices in question:
- Smartphones: Le S3, Le 1s, Le 1s Eco, Le 2, Le Max, Le Max 2
- TVs: Super 4 X55, Super 4 X43 Pro, Super 4 X65
This move might be part of LeEco’s strategy of conquering the US market, but also other untapped markets. With the kernel codes out, we can expect to see smooth ROMs and customization options to arrive soon.
LeEco seems to be doing everything in its power to grow on US users. The company offers affordable, but decently specced smartphones, alongside constant promotions and flash-sales.
The most recent ones, invites users to purchase one of its products to receive a free subscription to DirectTV Now, a streaming service that was just launched.