Ouya, the Android-powered gaming system born out of a Kickstarter project, has taken new measures to attract interest in the platform. Head to the company’s website yesterday and you have seen an “Ouya All-Access” option available for $59.99. The pilot subscription service is not unlike Netflix in that it’s a pass to play whatever you want over the course of a year. According to Ouya, this deal is worth $2,000 and applies to one-time purchases under $30. With 800 titles and growing, it breaks down to less than 8 cents per game.
After taking the Kickstarter world by storm nearly two years ago, Ouya has struggled to grab a foothold in the gaming industry. Things may only figure to get worse now that Android TV is coming down the road. Toss in some competition from players like Razer and Asus and you’ve got a soon-to-be crowded market occupied by bigger names.
The All-Access plan was offered for a limited time to new and existing Ouya users. It’s unclear if or when Ouya might open the doors up to additional gamers. It’s worth noting, however, that you can sign up to be notified when it comes back.