Sprint becomes official wireless service partner for NBA, announces new app

The days of Charles and D-Wade commercials are officially behind us!  Sprint today announced that they have become the official wireless service provider for the NBA with a multi-year deal that begins this season. What’s more, the carrier wasted no time in spilling the beans on a new NBA application, Sprint NBA Mobile,  which is touted as the “most comprehensive app in the marketplace for NBA fans”.  The application will offer access to both in-game and post-game video highlights, stats, scores, news, and more.

Sprint NBA Mobile will be made available to Android phones on Sprint’s network by the time the ’11-’12 season tips off next week.  There will be no additional cost for the app nor will there by any fee for the service.  Everything gets included in the Everything Data Plan.  Sprint expects to integrate new features and elements throughout the course of the season however the exact details are unclear.

“Only Sprint delivers the NBA without limits to fans with truly unlimited plans, so fans can watch and listen to live games from their phones or check scores and stats as much as they want without worry,” said Dan Hesse, Sprint CEO.

Basketball fans looking for a more robust experience are encouraged to purchase NBA LEAGUE PASS MOBILE through the Sprint NBA Mobile app.  As compared other mobile subscribers, Sprint customers get a 20 percent discount off the subscription fee.   NBA LEAGUE PASS MOBILE will offer up to 40 out-of-market games per week.

Get ready for a whole new set of advertising campaigns as they get underway with the first game of the season!

Press release