This past November, T-Mobile introduced its popular (if not controversial) feature called Binge-On, which allowed customers to stream video from a plethora of video streaming services at “DVD quality” without it counting towards their data cap. A few weeks ago T-Mobile added a bunch of new streaming services to the mix including Amazon Instant Video, and today they are back to announce a few more, including the juggernaut, YouTube.
The other services added today include Baeble Music, Discovery GO, ESNE TV, FilmOn.TV, Fox Business, Google Play Movies, KlowdTV, and Red Bull TV, which brings the total number of supported services for Binge-On over 50. For a full list of supported services, see T-Mobile’s website.
According to the press release, “In nearly four months since it launched, Binge On has fundamentally changed the way T-Mobile customers watch videos—and is one of the Un-carrier’s most popular initiatives of all time, if not the most popular. T-Mobile customers are streaming more than ever:
- Customers are watching twice as many hours per day, in longer and more frequent viewing sessions, than before launch from free streaming services on qualifying plans with limited high-speed data.
- More than 57 million GB (57 petabytes) have been streamed without burning up customers’ high-speed data. That’s like watching Adele’s 15 minute Carpool Karaoke with James Corden more than 460 million times.
- One video provider has seen the number of active viewers spike 90% and watch-times nearly triple from customers with limited high-speed data.”
Those are some very impressive statistics, and if true means that Binge-On has really been a great addition to customer experience at T-Mobile despite what critics have been saying about the program. Some people’s biggest complaint is that it only streams 480p video, which in certain situations can make the viewing experience far below par. If you want to disable Binge-On, we have a few guides on how to do so from either your PC or directly on your phone, and you can always re-enable it later if you want to get your free streaming back. For more information on today’s announcement, check out T-Mobile’s press release or Google’s blog post on the subject.