Jumptap: Android Dominating in South and Southwest

Jumptap, a key player in the mobile advertising industry, has released their latest Mobile STAT report which breaks down a number of metrics that we find interesting.  The study is based on the first half of the year (2011) and pulls data from more than 83 million unique users. According to ...

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Developers: Pontiflex Advertising Can Boost Ad Revenue

Pontiflex, a startup advertising tech provider based out of Brooklyn, recently announced that they will offer new, opt-in advertising services for app developers.  Pontiflex‘s in-app ad offering is a multi-ad display page that pops up and gives users a 100% optional choice of ads. ...

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Ads Within Apps, the Rovio Approach

Simply put, ads within apps can be a sore topic on all sides.  Nobody likes to see ads popping up every time they perform an action on their phone. Yet developers have to do something to offset their efforts.  How do they do this yet still release the app/game into the market for free? They... ...

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