Tag "nielsen"

News and Rumors

Nielsen: 75% of 25-34 year-olds in U.S. now own smartphone

Three out of every four U.S. consumers age 25-34 now own a smartphone, according to a new report out of Nielsen   Up from 59 percent last year (July 2011), it’s the

News and Rumors

“Android vs iPhone” where are they now?

According to the latest research from Nielsen, “the high-profile launch of Apple’s iPhone 4S in the Fall had an enormous impact on the proportion of smartphone owners who chose an

News and Rumors

Nielsen provides insight into app popularity by age

Nielsen has released a new set of data which looks at the popularity of Android applications across various age groups.  What does the study tell us?  Well, for starters, Facebook

News and Rumors

Nielsen: Android leads U.S. market with nearly 43 percent share

The top three hardware makers for Android in the United States are HTC, Motorola, and Samsung.

News and Rumors

Nielsen: New Smart Phone Buyers Prefer Android 2-to-1 Over Apple (U.S.)

How’s that for an inflammatory headline? Fortunately, it’s not a stretch or a skewed perspective here; People are buying Android like crazy.  The new numbers out of Nielsen today show

News and Rumors

Nielsen Determines Most Used Android Apps

Nielsen has analyzed the usage of thousands of Android smart phone users to determine which apps are being used the most. It’s worth noting that isn’t the same as most

News and Rumors

Nielsen: 40% of Nation’s Smartphones Run Android

These days, it seems that Android never stops rolling. Our favorite little green guy is taking over the US, with a commanding 40% share of the nation’s smartphone users. Even more

News and Rumors

Nielsen: Android Leads New Buyers as Smart Phones Outsell Feature Phones for First Time

Nielsen has found that more than half of all U.S. consumers who purchased a cell phone in the last month bought themselves a smart phone. At 55-percent, this is up

News and Rumors

Nielsen Report Tells Us We Don’t Really Need Unlimited Data…Yet

The latest Neilsen report concerning mobile data is out and it sheds light on how much data smart phone users are consuming.  They find that usage has increased 89% across

News and Rumors

Nielsen: Android Now Preferred Mobile OS for Past, Present, and Future Smart Phone Purchases

Android is now the preferred mobile operating system for customers looking to pick up a new smart phone. And the preferred mobile OS for people who just bought a smart

News and Rumors

What is the Popularity of Every Smartphone OS? There’s a Visual for That

According to a study released by Nielsen Research Android has taken over as the top smartphone OS in America.

News and Rumors

Nielsen: 43 Percent of Recent Smart Phone Purchases are Android

Say what you will about which smart phone platform is the best, but one simply cannot argue that new users are flocking to Android. The latest Nielsen reports are out, showing Android picking up steam over the competition.