Nielsen: 75% of 25-34 year-olds in U.S. now own smartphone

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Three out of every four U.S. consumers age 25-34 now own a smartphone, according to a new report out of Nielsen   Up from 59 percent last year (July 2011), it’s the biggest segment of mobile users who have taken the step to something a little smarter.  Quite a number, eh?  That’s ...

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“Android vs iPhone” where are they now?

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According to the latest research from Nielsen, “the high-profile launch of Apple’s iPhone 4S in the Fall had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone”, stated by the ratings company. What does this mean…. Well, 44.5 percent of those ...

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Nielsen provides insight into app popularity by age

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Nielsen has released a new set of data which looks at the popularity of Android applications across various age groups.  What does the study tell us?  Well, for starters, Facebook is the most popular application no matter how old you might be.  Beating other hot games and apps like Angry Birds, ...

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Nielsen: Android leads U.S. market with nearly 43 percent share

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The top three hardware makers for Android in the United States are HTC, Motorola, and Samsung.

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Nielsen: New Smart Phone Buyers Prefer Android 2-to-1 Over Apple (U.S.)

How’s that for an inflammatory headline? Fortunately, it’s not a stretch or a skewed perspective here; People are buying Android like crazy.  The new numbers out of Nielsen today show that more than half of all “recent acquirers” in the United States chose an Android ...

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Nielsen Determines Most Used Android Apps

Nielsen has analyzed the usage of thousands of Android smart phone users to determine which apps are being used the most. It’s worth noting that isn’t the same as most popular or highest number of downloads. Rather, this is more specifically Android owners who used an app withing ...

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Nielsen: 40% of Nation’s Smartphones Run Android

These days, it seems that Android never stops rolling. Our favorite little green guy is taking over the US, with a commanding 40% share of the nation’s smartphone users. Even more good news is that the runner up, iOS, only has a market share of 28%, leaving the country’s top mobile ...

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Nielsen: Android Leads New Buyers as Smart Phones Outsell Feature Phones for First Time

Nielsen has found that more than half of all U.S. consumers who purchased a cell phone in the last month bought themselves a smart phone. At 55-percent, this is up considerably from last year’s 34-percent and could be the first signs of a tipping point for smart phone adoption. ...

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Nielsen Report Tells Us We Don’t Really Need Unlimited Data…Yet

The latest Neilsen report concerning mobile data is out and it sheds light on how much data smart phone users are consuming.  They find that usage has increased 89% across the board for smart phones.  Among the heaviest users of data, your typical Android consumer gobbles up roughly 582 MBs per ...

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Nielsen: Android Now Preferred Mobile OS for Past, Present, and Future Smart Phone Purchases

Android is now the preferred mobile operating system for customers looking to pick up a new smart phone. And the preferred mobile OS for people who just bought a smart phone.  And the preferred… Well you see where we’re going. Nielsen dropped a nice little report today which ...

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What is the Popularity of Every Smartphone OS? There’s a Visual for That

According to a study released by Nielsen Research Android has taken over as the top smartphone OS in America.

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Nielsen: 43 Percent of Recent Smart Phone Purchases are Android

Say what you will about which smart phone platform is the best, but one simply cannot argue that new users are flocking to Android. The latest Nielsen reports are out, showing Android picking up steam over the competition.

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