HTC’s first full ad with Robert Downey Jr. goes online

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After teasing followers on Instagram, Vine, and YouTube, HTC has finally released the full first ad featuring Robert Downey Jr. The two-minute commercial shows the new pitchman tossing out various things to which the letters HTC might represent. The ad is playful in tone and features nary a ...

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HTC ‘Here’s To Change’ campaign moves further with YouTube video, mini-site

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HTC, having a bit of fun with its fans, has released a cleaner 15-second version of the video that surfaced on Vine and Instagram yesterday. The clip, which is really just that – a cleaned HD version of the same stuff, still smells of Robert Downey Jr. Also, we’re pretty sure that ...

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Can RDJ save HTC?

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According to Bloomberg HTC has recently locked Robert Downey Jr. in for a $12 million, two-year advertising campaign as himself. A brilliant move, it looks as though people around the world will soon be associating super-genius Tony Stark with HTC’s smart-phones. Who wouldn’t want ...

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