We recently had the privilege to sit down with John Choi, the Vice President of New Product Planning & Innovation at Coolpad. Conducted remotely over Google Meet, editor Scott Webster discussed a number of topics as it relates to the technology brand.

Among the items covered, we learn about the process of bringing a device to market and how testing and feedback is taken into consideration. Moreover, we dive into relationships with carriers, what it’s like to sell direct to consumer, and choices in user experience.

As a brand that offers phones that often cost less than $200, Coolpad sees these as “ultra-affordable”. In other words, the hardware is not going to be near the level of what you might see in larger companies such as Samsung or LG. Coolpad also sees an interest in the sub-$400 price range which it terms as “affordable”.

We recorded the conversation as a podcast which can be heard below in the embedded player. If you’d like to hear more from us, please subscribe to our podcast wherever you typically listen to your favorite shows.

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