Today saw the announcement that Microsoft had updated its Bing app for Android to act like Google Now on Tap. Google Now on tap is a feature that will let users instantly find information and will debut in Android Marshmallow later this year.

While this cool feature is available now instead of in a few months, there’s still one major problem with it: it uses Bing.

bing-logoBing was released in June, 2009. Since then, Microsoft has done everything they can to bring people to use it. Yet, ask anyone and you’ll likely get one of three responses:

  1. “Why would I use Bing when I can use Google?”
  2. “I only use Bing for the rewards program.”
  3. “What the heck is Bing?”

Despite Microsoft dumping millions of dollars to market Bing as the better search engine, it’s still not very popular.

“Wait a sec’, you’re an Editor for an Android website, of course you’re going to trash Bing and support Google! Everyone, grab your comment pitchforks and torches!”

Alright, you bring up a good point. Think I’m wrong? Let’s take a look at the data then shall we?

Search Engine Land, a website dedicated to search engines (that wasn’t obvious?) reports usage data for search engines regularly. Their most recent post regarding search engine popularity actually points to Bing’s recent 20% market share of use, based on comScore reports, while Google sits at their steady 64% market share.

However, in October, Search Engine Land felt that comScore’s reports seemed a little off, and didn’t really tell the whole story. So, they did a survey of their own. And boy were their results interesting:


“A-ha! See, I knew you were blowing smoke!”

Hold on one moment fellow citizen. Search Engine Land explains the above results were search engines users had tried. So sure, 76% of the people polled said they had tried Bing before. The next question is, how many of those same people actually use Bing on a regular basis?


Lo-and-behold, 80% of those people use Google as their primary search engine, while Bing sits at 6%. Further, the icing on the cake is, of that percentage, 87% of Bing users come from Internet Explorer (I’m not even going to go into why that matters)!

Why do you think Microsoft has to pay people to use Bing? Why do you think the term is “Googling” rather than “Binging”?

You have to give Microsoft credit: they’ve grown Bing a lot sing 2009, and have put a lot of energy into making it a more attractive option (literally) than Google. Yet, while we hear that Bing is now on your Android Wear, or now has “snapshots” (the Google Now on Tap competitor), it still won’t gain the upper hand, at least anytime soon.

[blockquote author=””]Google was a search engine before anything else.[/blockquote]

Why? It’s because Google was a search engine before anything else. Sure, Google has its Ads platform, it has Android, and many web services such as Gmail; but before any of that, Google was a search engine. Bing insists that their results are better than Google’s (hence the “Bing It On” challenge), but when it comes down to it, Google’s results are more precise.

googleWhy (my, you ask a lot of questions…)? Well, I’m not sure. Something something algorithms. I can tell you one thing: Google has their Knowledge Graph. I don’t work for them, so I don’t know how it works exactly. I do know that it’s why I can hold a conversation with Google (First asking “How far is Los Angeles?”  with direction results, and then asking “What’s the weather like there?”, and then getting weather results for L.A.). Or why it can tell me how old Tom Hanks is, or why I can ask it how late the store in front of me is open. I also know that it’s why Google Now on Tap will be better than Bing snapshots by the time Android Marshmallow comes out.

“I still think you’re just a Google fanboy…”

Fine. Let’s hold our own survey, shall we? If after that you still don’t believe me, then “Bing” directions to me using my name. (Disclaimer: The author is not held responsible for any parties that get lost using Bing.)

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  1. I don’t think Msft has any thoughts of displacing Google in search, but healthy competition is ultimately good for the user/consumer. It helps keep online ad charges in check, otherwise those higher costs get passed to the consumer. I think that’s the more important point.

  2. disappointing writing by the editor .. Why cant people say white to white and black to black ? Y these paid writers still make people bored?

  3. Funny, claiming that Bing doesn’t have a Knowledge graph, looks like somebody didn’t do their homework. I find it quite ironic that Microsoft posted something about this just today:

    Try to be impartial, there’s no difference between Google’s and Bing’s search results in most cases. Google has the upper hand in global availability, but if you live in the USA, Bing beats Google in every single way imaginable

    • I must admit, my poor choice of words has bit me in the butt. I guess I’m using “Knowledge Graph” in the same way Google uses it, as a marketing term. Similar to Apple and Retina display: at the end of the day, it’s just an LCD display.
      While Bing, like many databases, has a knowledge graph, it does not work in the same way Google’s does. Microsoft placed that functionality in Cortana. See what I’m getting at?
      Also, while my language/tone is strong, going into this I tried to find info that proved me wrong, and other than personal opinion articles, I could not find data that did.

      • “Microsoft placed that functionality in Cortana.” It works with Bing searches, but it is dependent on the region you live in, to be honest, the dependence on regions is what is holding Bing back. Google guarantees the same search results no matter where you live in, Bing does not, that is the real problem.

  4. Yes I primarily use Google search, but that’s mostly because I use Android on my phone. I have no problem using Bing through Cortona on my Microsoft PC. You seen to have forgotten that Microsoft has also been in search for a very long time too. Originally it was known as Microsoft search, then MSN search, later Live search, and now Bing, which I’m guessing will either become MSN search again or maybe Cortona will become the total search platform going forward. Yes Microsoft has a naming problem, but that’s nothing new. their results and algorithms are just as sound as what google has in place. Otherwise Apple and Yahoo wouldn’t allow Bing to power their search engines

  5. I’m so sure that a site call AndroidGuys is going to be fair, I clicked over here from Bing for the laughs. Regrettable it’s sad, not funny.

  6. lol stop writing crap when you clearly states in your profile you are passionate about android. whatever happened to decent journalism.

  7. Its great that a handful of the Bing users spoke up to put this author straight about his terrible, completely biased, Google fanboyish article. Alright, we just need the last four of the existing Bing users to chime in too…

      • Yes, we know. You guys can’t digest the fact that within a few years, Bing has eaten up into Google’s market share and Bing is catching up like anything. Well, Google search and maps I often use but it would be foolish and nonsensical to say that Bing is not good enough. It is rock solid. Bing is not Apple maps. Microsoft is no silly firm.

        • Bing is still like 8% in the world. His figures (ComScore) are for the US. Bing Rewards is only available in the US. While in Europe Windows PCs need to offer a choice of default browser among 5 options immediately upon finishing setup. Not so in the US.

          Bing and Yahoo and Apple Safari have circled their wagons, but are still not more than 1/3rd of searches in the US. I’d use it if the first thing I thought milliseconds after using the default search on someone else’s computer wasn’t: ok, why are all the results from Google’s page 3 on Bing’s page 1. Can’t find anything I wanted! [Ctrl-L]-g-o-o-g-l-e-dot-c-o-m-[Enter]

    • Not all are Bing users. I for one, use a different search engine every day, sometimes Bing, others Google, and even Ask.

      FYI, Bing and Yahoo are gaining marketshare at the expense of Google, it is good to keep competition healthy.

  8. I use google in the past but now I exclusively use Bing, and why can’t we get an author that can write about something relevant versus that he uses google? Does this author suppose to sway us?

    We need better authors and articles..please!!

  9. I think the poll results must have come as a shock to google fans. You should not have included that. That killed the very essence, intent and purpose of your biased article.

  10. I am a Google user since I can remember BUT I have found myself upset with it once in a while lately and when it happens I start to look around for alternatives. That’s how I came into this page today. The latest Google novelty that bugged me was to be inquired by a page doubting that I am an human and presenting me a captcha to prove otherwise. It is outrageous. Other than that “Google package” works fine mostly of time. As a search engine it can be tricky sometimes to find exactly what you are after but it does the job. Also we have all that cool (and free) services such as translator, drive, maps, email, blog, etc, that comes handy for the daily Internet rat. Being honest, I am not a loyal user and if I could find a better free service right after my today lunch I wouldn’t hesitate on switch immediately. When I stepped into Internet in middle 90s I was a Hotmail user for some good years until it become unreliable. When it started to get slow, unstable and boring I migrated to GMail and never looked back. It was around 12 years ago I think when you needed an “invitation” from a friend to join it. But this is not like a marriage for me, and I am ready to move on at the least sign of Google quality degradation. And actually I think that this is how mostly of Internet users act.

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