Talk to any person who loves Android, and you’re bound to come across the topic of Nexus. Hell, they’ll probably even own one, if not several of the popular devices. It’s no secret that the Nexii that run pure Android are amongst the, if not the, most popular devices that Android lovers can get their hands on.
And there’s a good reason behind that. The Nexus range boasts pure Android, receives speedy software updates, offers some of the greatest hardware and packs a great all-round experience. It’s no wonder they’re the epitome of the ideal Android device.
But what if they could be better? What if Google dedicated more time, more resources and more energy into the Nexus devices, themselves? Here’s exactly why it may be a good idea for Google to take matters entirely into its own hands.
Depending on the phone and amount of people working on it, it can take anywhere between several months to several years to get a working final product. With a device like Nexus, it’s easy to imagine that this time frame is on the longer side. Google cannot afford to bumble about, choosing a manufacturer while they could have already begun internally designing it. If it takes several months to choose a vendor, that’s several months lost. Admittedly, I cannot remember a specific incident of this, but as quite a lot goes on inside of Google, I’m sure they have suffered from this several times without the world knowing.
Also, when a new vendor is chosen, that means a whole new design process. The design is started from scratch, meaning even more time is required.
They may be scared and reluctant to leave manufacturers out, but even Microsoft makes its own phones. It’s easy to imagine that Google has the necessary resources at hand to design a phone from beginning to end.