MobiCart Unveils Free E-Commerce Solution for Android

MobiCart is at this weeks DEMO Fall 2010 where they just unveiled their new Android e-commerce solution.  Designed to save businesses tons of money, the free storefront ecosystem makes it easy for just about anyone to create a customized shopping application.  Further, MobiCart also provides for a total back-end management platform that handles all the nitty gritty stuff that goes along with handling e-commerce. The best part is that businesses or clients do not even need an existing web presence or sales portal.  If you have things you want to sell, MobiCart wants to help.  The service will be fully available by the end of this month (September) so be sure to sign up to be notified when it’s ready!


MobiCart Enables Customized iOS and Android Mobile Storefronts as Native Apps

September 14, 2010 – DEMO Fall 2010, Santa Clara, CA – MobiCart (Newcastle upon Tyne, UK & San Francisco) today announced both the company and its free, mobile-optimized e-commerce solution at the acclaimed DEMO Fall 2010 showcase event in Silicon Valley.

MobiCart offers a free mobile storefront app development platform for Apple® iOS® and Google® Android® devices that includes both customized applications for the end-user as well as a comprehensive back-end management platform. These work in tandem to allow users to engage in a totally customized, unique mobile commerce experience optimized for them and their specific shopping via their supported mobile device.

MobiCart enables businesses to save tens of thousands of dollars that would normally be required to develop their own application and mobile storefront and also enhances branding and customer loyalty through an app that is unique to each user. All this is accomplished without CSS or developing an encapsulated website on the mobile device – MobiCart is a native app on its supported operating systems.

MobiCart also works as a standalone storefront, so businesses can have their own mobile e-commerce site without even having a website. MobiCart can of course be fully customized to match the look and feel of a mobile shop, while easily adding products and pages to your app – it’s your own shop with your own brand.

With an open API, MobiCart is easily and quickly integrated into existing shopping cart solutions, while also allowing developers to build and distribute extensions to MobiCart and take part in a growing community via its online marketplace. The MobiCart marketplace is a core aspect of MobiCart. Developers can easily extend MobiCart and develop a whole series of add-ons, which they will then be able to give away or sell.

“MobiCart has demonstrated a unique, native OS solution that is specifically optimized for m-commerce, something both VentureBeat and DEMO have long stated is overdue and needed by the market,” said Matt Marshall, executive producer of DEMO. “We are very pleased they have selected DEMO Fall 2010 as their launch venue and look forward to seeing how the market reacts to this free service and solution.”

Raymond Kiersey, General Manager of Retail Sales at Flybe® – Europe’s largest regional airline and MobiCart’s first customer – said: “We are very excited about this revolutionary new product. Our customers are busy people and MobiCart’s technology will allow them to make duty-free purchases on the go. We believe providing an easy mobile purchasing option will greatly increase sales by aiding potential customers who otherwise haven’t the time.”

MobiCart will be broadly available by the end of September and is currently in final testing – sign up at to test the product and be informed when the platform is in general release.

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