ZTE just let the wraps off the Nubia Z9, a very neat 5.2″ device with absolutely no borders on the sides.  And they have not just done this for aesthetics, there is a bunch of functionality built-in to make use of the ability to make inputs on the screen from the edge of the phone.  Very clever ZTE.  It looks like the Samsung S6 Edge may have been 1up’d here.

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ZTE is dubbing this functionality as Frame interactive Technology (FiT).  They have implemented a multitude of gestures and shortcuts, claiming “With FiT technology, users will reduce the average smartphone process to 2.7 steps as compared to traditional smartphones.”

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Here’s some of things you can do with FiT:

  • Unlock the phone with your grip.
  • Scroll through the screen by swiping on the edge.
  • Launch the camera by turning the phone sideways.
  • Take a selfie by squeezing the phone.
  • Gripping the phone twice has recognition to tell which hand (left or right) is holding it and shrink the screen appropriately for one-handed use.

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ZTE is playing in the US market with this one, stating that the Nubia Z9 will be available in Q3 of 2015 (black and gold colors).

Base specs for the Nubia Z9 are a modest 5.2″ 1080P display, Qualcomm Snapdragon 810 SoC, 16 MP (OIS) rear and 8 MP front cameras, 2900 mAh battery, and Android 5.0.  Interestingly, there are going to be three tiers to this phone, at different prices.  The Classic base model will have 3 GB of RAM and 32 GB of storage at $564, the Elite model will have 4 GB of RAM and 64 GB of storage at $645, and the Exclusive model will be an Elite with an added fingerprint sensor at $725.

This is certainly an impressive (and dare I say, innovative) offering by an unfamiliar brand in the US.

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