ADD52 Launch

On the heels of launching Milk Music, Samsung has just announced a partnership with Russell Simmons and Steve Rifkind, co-founders of All Def Digital (ADD) and All Def Music, along with Narrative_today, and the world’s leading music entertainment company, Universal Music Group (UMG) to launch the new ADD52 service that will be a platform for emerging artist. .

Singers around the world can take their shot at stardom simply by posting their tracks to The only requirements are that the musicians have an original song and a dream for a record deal. Several tools are made available online to help the emerging artists promote on the site and across various social media.


“For artists, it’s the place to be discovered. For music lovers, it’s the place to discover,” — Russell Simmons

Using Samsung’s new radio streaming service as the core platform, the curated ADD52 station will be exclusively on Milk. Selected artists will get more than just exposure and airtime on ADD52; production budgets will be extended to a select few in order to create their own music videos and remixes. Other perks include access to world-class studios, mentorship from industry legends, and the ADD52 TV show hosted by DJ Skee. The new ADD52 service gives Samsung another reason to ask all of it’s users if they “Got Milk”.

Milk Music is a free and ad-free streaming radio service launched by Samsung launched for select Galaxy smartphones (currently U.S. only) and is available in the Google Play Store.

Source: BusinessWire

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