AdMob Report Indicates Android Growing Rapidly

admob_logoAnother month, another great report from AdMob.  We know Android is gaining ground in the smart phone market, especially here in the US.  But where does it come from and who’s piece of the pie is being eaten by the lovable green robot?  As turns out, the iPhone is starting to see their growth slow by Android’s rise.

It should be noted up front that this report does not indicate market share, rather it’s AdMob requests.  That aside, what can be gleaned is the fact that Android’s numbers are moving in the right direction.

From the AdMob November 2009 report:

  • Traffic from Android devices has increased dramatically over the last year, particularly with the new devices launched in the last two months. Android generated 27% of smartphone requests in the US in November 2009, up from 20% in October 2009.
  • The Motorola Droid, HTC Magic and HTC Hero generated 22%, 21% and 9% of Android requests worldwide in November 2009, respectively.
  • In November 2009, 88% of Android traffic in the AdMob network was generated in the US. The UK was with second largest market with 4% of requests


The chart below shows how much the Droid accounts for the total Android composition.  We’re really anxious to see these figures once the new year rolls around and Santa drops off a bunch of new phones.


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In addition to smartphones and mobile gadgets, Scott has a deep appreciation for film, music, and sunflower seeds. A husband and father, he likes spending down time riding his mountain bike or binge-watching TV. Scott has overseen the day-to-day activities of AndroidGuys since 2007.