Alcatel continues to remind us why it is ranked fourth in the North American mobile market this week with the release of its new TRU smartphone. Like others in its growing Android portfolio, the phone is a low-cost alternative to flagships and high-end models.
The TRU will be released through the prepaid carrier MetroPCS for only $29.00. Surely, when many of you look at this device, you’ll think, “What is $30 really going to get me?” For starters you get a fully capable 4G LTE device with a 5-inch 480p resolution screen.
Other Alcatel Tru specs:
- Qualcomm Snapdragon 210 processor
- 8 GB of expandable storage (Add up to 32 GB)
- 1 GB RAM
- 5MP main camera with auto-focus and 2MP front facing camera
- 2000 mAh battery
- Android 5.0 Lollipop
The TRU looks to provide a unique experience in the photo department with Polaroid enhanced camera software. This will allow the user to both capture and then edit photos before sharing. Sure, it’s only a 5-megapixel camera, but it’s likely more than enough for the target demographic. And, really, what do you expect for a no-contract phone for less than the price of a decent steak?
While the Alcatel TRU may not compare with other devices being released this week (I’m looking at you Samsung), competition is not the point of this device. Alcatel has created a convincing package and a lot of value at only $29 for its TRU smartphone. Factor in the no long-term contract and service on the T-Mobile network, and you can see why Alcatel is making headway in the US.