Amazon is doing everything they can to make their mark in the mobile market. Their unsuccessful Fire Phone most likely showed them they needed a new strategy, and that is provide the content they’ve worked hard to build to other platforms. So they have quietly placed their mobile app store in the Android Amazon app.

App Store within Amazon app

While you’ve always been able to download the Amazon App Store onto Android, it was a harder process of finding the download page, letting Android accept .apk from Unknown Sources, and then installing the Amazon App Store. You still need to allow installation of .apk from Unknown Sources, but the Amazon app makes it a much more seamless experience, taking you directly the page in your settings, and then pressing back and being done with the set up process. After that, you’re all set!

What’s interesting is this was evidently implemented way back on September 9th, with supposedly it being included in their announcement about access to Prime Instant Video. They’ve likely been quiet about it to avoid unnecessary attention from Google. Either way, hit the widget below to download the Amazon app to access the Amazon App Store from the list of “Departments”, in a category called “Apps & Games”.

Will you use the hidden App Store?

Source: TechCrunch

[pb-app-box pname=’’ name=’Amazon’ theme=’discover’ lang=’en’]

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