Amazon on Wednesday introduced a new free mobile app designed to deliver e-cards and digital gift cards to friends, family, and contacts. Called Surprise!, it’s the kind of app that lets users create and send custom cards for birthdays, graduation, and holidays. Whether you’re the type to put lots of time and effort into scheduled messages or the last-minute forgetful kind, Surprise! can help.

Features include:

  • Personalize It – Send a personalized e-card with just the right sentiment, customized with a photo or video, an audio greeting or typed message, and even a handwritten signature.
  • Add a Gift Card – Add an electronic Gift Card to a Surprise – the perfect gift redeemable toward millions of items at Amazon Gift Cards have no fees and never expire.
  • Keep it Simple – In a pinch, skip the personalization and send a Simple Surprise. In just a few quick steps, a pre-designed e-card and gift card combination can be sent to a recipient.
  • Digitally Wrap It – Select an animated “reveal” to let the recipient watch their Surprise unwrap.
  • Import Occasions – Add occasions to your timeline by importing them from Facebook, your device contacts, or the device’s calendar. Surprise! provides email and mobile reminders so you never miss an important event.
  • Schedule in Advance – Plan ahead by creating the perfect Surprise and schedule it to be delivered up to a year in advance.

Once a message is received (via email or Facebook) they can click “Get Your Surprise” to get the optional gift card. Surprise! is available in the Amazon Appstore, Google Play Store, and Apple App Store. Visit to learn more.

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