Amazon to subsidize phones by showing adverts on the lock screen

Amazon may have just taken it a step too far: news has it that they will display adverts on upcoming phones and ship them with pre-install apps. The adverts will be numerous and will display on the lock screen, the most viewed part of your phone.

The adverts are not much different from the ads that appear on Amazon’s Kindle e-readers and Kindle Fire tablets with what Amazon calls “special offers”.

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Don’t be too worried though: it only applies to a small group of people and is totally optional. Amazon says that they will offer them to Amazon Prime Subscribers buying select phones. If you opt-in for the adverts and pre-installed apps, you get a big savings off the original price.

The discounts may be up to 50%.

At this moment in time, this discount will be available for the 2016 Motorola Moto G and the BLU R1 HD. Neither are currently up for purchase in the US, however, but are expected to ship on July 12th.

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This may actually be a great idea to offer a decent phone to cash-strapped consumers. But the fact that you have to be an Amazon Prime subscriber for $99 per year contradicts that a little bit.

Are you interested in having adverts on your lock screen? I doubt it, but it may be a worthy compromise.

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