December 18th marked a great day at Amazon for content delivered specifically to children. FreeTime is a service designed specifically with children in mind. With subscription pricing starting at $2.99, thousands of new titles from Disney, Nickelodeon, Sesame Street, and Dr. Suess (among others) have been made available by the Seattle based e-commerce giant. Amazon is touting this service as being “built for kids” with kid friendly searching and parental controls taking the front seat. For example, services like social media, in-app purchases, and the general internet are not available while in FreeTime. Amazon’s entire focus with this service is put learning content and parental controls first.

The addition of brand titles like Teenage Mutant Ninja Turtles, Frozen, and the Cat in the Hat is designed to drive more traffic to their Amazon Fire suite of products. FreeTime is exclusively available on Fire Tablets, Fire TV, and Kindle eReaders.

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