It seems that market analysts are seeing the Nexus One as a major step forward for Google in the smartphone market.  Doug Anmuth of Barclay Capital is predicting that the search giant will move 5 to 6 MILLION Nexus One Handsets in 2010.  Let’s put this into perspective here.

  • Motorola’s 2010 smartphone shipments are expected to be around 13 million units.  The projection from Anmuth puts Nexus One sales at just under HALF of Motorola’s projections.
  • The iPhone’s projected sales for 2010 is 36 million according to Gene Munster, an analyst with Piper Jaffray.  While the Nexus One projections are nowhere near this number, this new projection shows how much more of a foothold Google has gotten with Android when compared to the G1 launch sales in 2008.  The G1 sold about 1 million in it’s launch year, making it the 5th best selling smartphone that year.  If the Nexus One sells 6 million, it will be the best Android Powered handset launch to date, and will give Google a revenue of $2.6 BILLION.

If this projection is right, Google will sell 16% of what Apple is projected to sell of their iPhone handset.  While this number seems small when you first look at it, it actually marks a rather large increase against iPhone sales for an Android phone.  Now, projections are just educated guesses, but it shows a promising future for the Nexus One and Google.


Google is not known as a retailer, but this launch is placing them directly in the middle of the Smartphone melee, and builds much needed momentum for the platform.  Exciting times for Android lovers everywhere!

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