Android Set to Deliver on Multiple Fronts

Not just for the techies and nerds, Android has mass appeal. Take a look at some various types of people who should see benefits from the new platform.

Google’s Android platform is in the unique position of satisfying completely different groups of end users. Never before has a platform been so appealing to so many kinds of people. Let’s take a look at some of the various types of end users who will end up appreciating Android’s offerings and the reasons why.

Geeks and their Tweaks

At the top of the list, you have the tech savy enthusiasts who lick their chops at the idea of having an open handset. Just the mere idea of being able to break the phone down and rebuild it the way they want to might be enough to convince them to sign a 2-year contract with a provider, regardless of rate plan. While there may be a sizeable amount of people out their ready to remix the device, it likely represents a small fraction of the Android crowd.

Google Fanboys

Just like Apple has their fans and backers, Google brings a built-in audience of admirers. It’s hard to not get interested when the company keeps bringing out these wonderful services for free. Yeah, we know all about the ad supported stuff, but a lot of what they offer is among the best in industry. Imagine having a portable device that ties many of their partner applications together in one neat little package! Gmail, YouTube, Blogger, Picasa, and more. There’s a decent chance that much of your online and daily life is affected by something Google related. Don’t be surprised to find a small contingency of Google lovers buying the device if only for their name.

Everyday Joe

If the Open Handset Alliance has their way, this will make up the lion’s share of buyers. The people wowed by a simple user interface sitting on top of very powerful devices is what Google is counting on to come through. Because it should make handsets less expensive, the adoption rate should be high. Being able to pick from many handsets will be a plus too. Coming in all shapes and sizes, look for Android in clamshell, trackball, and touch versions.


As hard as it might be to believe, there are people who do not like Apple. At all. There are folks out there who will stay away from anything Apple does out of principal. Android represents a chance for these people to “stick it to them” and go the opposite direction. By giving these haters something worthy to play with, they don’t have to go around with lesser devices anymore. Heck, they might end up with bragging rights if this pans out like planned.

Cost Concious

As touched on earlier, the Android powered phones ought to be less expensive out of the gate. Will we see more “free phones” as a result? Perhaps, but not that soon. What we’re likely going to see are cheaper “smart” phones that offer a lot in the way of both software and hardware. The consumer who has been sitting on the fence, waiting to upgrade, might find Android gives them more than they thought they could afford.

Obviously, these aren’t the only types of people who will be buying Android handsets. I only touched on a few key demographics that will find something appealing in the platform. It should be noted that they are not mutually exclusive segments. At different times, I find myself sliding in and out of each of these. The closer we get to the release of the first handsets, the more hype builds. I get excited seeing the various types of customers come in to my store and asking about Android. It’s becoming more universally appealing with each passing day.

You Tell Me

So which segment are you and why does Android appeal to you?

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  1. Geek.

    I want a Linux box in my pocket, I want Emacs. The official Java only phone just seems like a better Sidekick, though I am eligible for pre-ordering, I’m not sure I’l bother, I may wait until I can get a more open one.

  2. Tweaker anti-iPhoner

    Though yesterday I got to spend a lot of time with m friend’s iPhone. Disabilities aside, it’s a beautiful device with remarkable software.

  3. @Thomas: Don’t worry.
    If this O.S. has something really new and exciting it’s its Openness.
    So, the community will make it compatible if it’s not from the start.

    Also, if you have seen any Google I/O videos, every Google’s Android Developer has a macbook…

  4. For me it comes down to how much the monthly plans are going to cost. TMo was already cheaper than ATT. I have two lines. If you can get an Android with a family plan that come out to about 50 bucks a month cheaper than an Iphone with ATT I would go for it. If the costs are similar, I don’t know. I would like to see a comparison of the plans.

  5. My demographical mixture in order of priority:

    1. Broke azz poor person who furiously resents the carrier’s outrageous greed ( double dipping on calls, $170.00 a megabyte text messaging rates, mutilating the handset OS to push their awful apps ).

    2. Regular Joe who just wants to be connected to his friends and family.

    3. Uber Location based Services nerd, who helped test and deploy the Fire Eagle API.

    …so yeah, I am a good candidate for an Android powered phone.

  6. “As hard as it might be to believe, there are people who do not like Apple. ”

    I might be one of those. Not that I would claim their products are crap (I own a macbook myself and the iPhone is not a bad device either) but I dislike the company and how it presents itself.

  7. i am definitley in the Anti iPhone column. I just can’t stand the carrier lock in and the drm laden music.

  8. I’m actually an Apple fanboy, but I’m married to a die-hard T-Mobile fan. I don’t want to risk a bricked device by cracking an iPhone, and want the simplicity of a single family cell phone bill.

    Also, I’m a heavy Hotmail user. While I could switch, it would be a pain because I can use Hotmail both via an email app (Entourage) and on the web. I know, MobileMe and other services offer similar functionality without Microsoft lock-in.

    Still, I’m figuring someone will come up with a Hotmail compatible Android app whereas I think we can wait til the heat death of the universe before Hotmail comes to iPhone Mail or even a separate iPhone app.

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