2015 is the year that Asus managed to gain the considerable momentum that their past attempts have failed at.  The focus of the Asus ZenFone 2 was value, and consumers responded with interest accordingly.  Now that Asus have found their foothold, they are hoping to expand on that success.
A couple months ago we saw the ZenFone Selfie variant, which as the name implies, boasts a beefy front-facing camera.  Today, Asus announced another ZenFone 2 variant, the ZenFone Max.
The “Max” designation is associated with a larger battery rather than screen size.  We’re still looking at a 5.5″ screen, like on the ZenFone 2.  The battery has a massive 5,000 mAh capacity.
This option is fantastic for those who put battery life at the top of their priority list. Â Only, performance better not be too high on that list. Â Asus fitted the ZenFone Max with a mere Snapdragon 410 and 2GB of RAM. Â I suppose one could argue that the 410 is more power efficient than its big brothers.
At least the camera wasn’t compromised. Â We have a wide-angle 13MP rear camera (f/2.0 aperture and laser autofocus) and 5MP selfie shooter.
Asus actually announced a barrage of variants at this event:
- ZenFone 2 Deluxe – A ZenFone 2 with multifaceted polygonal finish.
- ZenFone 2 Laser – ZenFone 2 variant with laser autofocus. Â It will come in 5″, 5.5″, or 6″ versions and use an octa-core Snapdragon SoC with 3GB of RAM.
- ZenPad 7.0 and 8.0 – Tablets with interchangeable covers, for both fashion and function (such as an Audio Cover option that claims 5.1-channel surround sound or a Power Case to extend battery life).
The launch event was held in New Delhi, with no word on availability or pricing. Â Do you like the things Asus is doing to expand the ZenFone 2 portfolio?
Source: Asus
