Asus this week announced its next-generation Zenfone handset, the Zenfone 3. Making its debut at the annual Computex trade show in Taiwan, the device will be made available in three versions. Specifications vary from model to model, of course, with each speaking to a different user base.

ZenFone 3

Zenfone 3: The standard bearer, this one comes with a 5.5-inch full HD display and an octa-core Qualcomm Snapdragon 625 processor. Rounding things out are a 16-megapixel Sony sensor (OIS, EIS), 4GB RAM, and a 3,000mAh battery. The price tag for the Zenfone 3 is a mere $250.


ZenFone 3 Utra-FamilyZenfone 3 Ultra: The middle-of-the-pack variant steps up the display to 5.7-inches while the processor inches up to a Snapdragon 652. The camera also jumps to a 23-megapixel Sony IMX318 sensor, but it retains the 3,000mAh battery and 4GB. Capable of Quick Charge 3.0, the unibody metal phone carries a cost of around $480.

ZenFone 3 Deluxe-3 colors

Zenfone 3 Deluxe: The best of the generation, the Deluxe model goes massive with a 6.8-inch screen at full HD resolution. Featuring a Snapdragon 820 processor, the battery is ratcheted up to 4,600mAh. Other specs tend to stay in line with the Ultra, including the 23-megapixel Sony sensor, Quick Charge 3.0 and unibody frame. Cost is pegged at $500 for the big boy.

Specific details on availability will be rolled out in time. Do any of these three resonate with you? Which model would you be game to use?

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