Called AT&T Thanks, it’s a customer appreciation service that lets AT&T show how much its customers mean to the company.

Starting this summer, the company will roll out the service that focuses on “entertainment experiences and other exciting benefits”, such as:

  • Ticket Twosdays: Customers of AT&T postpaid plans can qualify to get a free movie ticket from AT&T when they buy one at full price for a Tuesday showing. Exlusively from movietickets.com.
  • LIVE NATION Priority Pre-sale: Get pre-sale access to concerts and events, and get exclusive experiences with your favorite artists.
  • Unique Content: Certain DirecTV subscribers will get access to special content to their TVs and mobile devices.

The program is designed to evolve over time and tailored to customers based on their services and packages with AT&T, and will include tickets to live events, device and accessory perks, data giveaways and more.

Glittery facade aside, this new program is surely an attempt to placate customers after its recent move to battle cord cutters. Last month they introduced a new series of broadband caps for U-Verse customers. These caps can range anywhere from 50GB to 1TB depending on speed. If customers want to avoid the cap and stay unlimited, AT&T wants you to pay an extra $30/month or subscribe to its DirecTV service.

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