AT&T now selling $200 Samsung Gear VR Innovator Edition

AT&T and Samsung this week announced the availability of the Gear VR Innovator Edition. Priced $200, or $250 with the recommended Bluetooth controller, virtual reality headset works with the Samsung Galaxy Note 4 smartphone. Indeed, this is the Oculus-based device first introduced a few months back.

“With Gear VR Innovator Edition, Samsung is putting the device in the hands of creators to craft amazing experiences, as we define this new mobile category together,” said Justin Denison, vice president, Product Strategy and Marketing, Samsung Telecommunications America. “This is a great opportunity for the enthusiast community, developers and Samsung to get feedback and continue to innovate in this exciting new space.”

Don’t expect a big retail or consumer-facing push from Samsung out of this device. The Gear VR Innovator Edition is only available through Samsung and AT&T websites; the hardware maker is more concerned with developer interest at this stage. Along those lines, early adopters can take advantage of the SDK and help create apps and games with the device in mind.

Samsung | AT&T