AT&T, hot off their acquisition of satellite TV provider DirecTV, has quickly moved into the bundle game. On August 10th, the communications giant will start offering bundles of cellular service, mobile data and satellite service to customers for around $200 a month. While other companies offer bundles with home phone, internet, and television service, AT&T is the first to bundle cell phone service along with television. In some markets you can even add AT&T’s internet service as well.
For $200 a month you’ll receive unlimited calls and texts, 10 GB of data to share among four lines and HDTV and DVR service on four televisions. In addition to the TV service, you’ll be able to access your DirecTV service through an app on compatible smartphones. AT&T claims that this bundle will save customers up to $600 a year while providing an unparalleled experience.
[blockquote author=”Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment and Internet Services”]Today is the first of many planned moves to enable our customers to enjoy a premium entertainment experience almost anywhere. We’re going to deliver more TV and entertainment choices to more screens – when and where our customers want it. And we’ll offer incredible value with more flexibility and convenience through our integrated packages that deliver a great experience.[/blockquote]
Under the new bundle, customers will be able to chose from several tiers of DirecTV service starting with a $50 DIRECTV Select or U-verse U-Family plan ranging all the way to a $125 DirecTV Premiere or U-verse U-450 plan. AT&T’s service, with 4 lines of unlimited calling, text and a 10 GB data bucket will run you $160 a month and when you add a qualifying TV plan, they will attach a $10 a month credit to your account bring the total cost for the base plan to $200 a month.
AT&T is now big the biggest pay TV provider in the country with 55 million users in the combined AT&T U-Verse and DirecTV family and has 132 million wireless users with 308 million pops. It will be interesting to see what path the newly combined companies take from here on out and how AT&T is able to leverage the spectrum owned and entertainment services offered by the largest satellite provider in the country.