Half of all the Fallout fans around the world were ecstatic when Todd Howard, Game Director at Bethesda Game Studios, announced that along with Fallout 4, Bethesda had developed a free mobile Fallout game called Fallout Shelter. The other half were bummed to find out that the game was only available on iOS devices. Of course, he also announced that an Android version was coming, and later Pete Hines, Vice President of PR/Marketing at Bethesda tweeted that the Android version should be out next month.
@kolos_kovacs coming along nice. haven’t announced a date, but should be out next month. we’ll let you know when we have specifics
— Pete Hines (@DCDeacon) July 1, 2015
No one could have imagined at that point that this free game, originally developed as a way to market Fallout 4, would become such a cash cow, but according to Superdata Research, Bethesda’s Fallout Shelter has made $5.1 million in it’s first 2 weeks on Apple’s App Store. This is especially impressive when you consider that the only things you can buy in the game are lunchboxes. The lunchboxes contain upgrades, weapons, and various items to use in the game.
Superdata speculates on the reason for its strong success.
[blockquote author=”Superdata Research”]The game’s success further underscores the value of a strong franchise in the otherwise crowded mobile games market.[/blockquote]
Hopefully, this open cash register will encourage Bethesda to hurry up and finish the release of the Android version. We want the opportunity to buy lunchboxes as well. Are you excited for Fallout Shelter? Let us know in the comments.