[df-subtitle]When Your Free Android App Works for You[/df-subtitle]
There’s one thing that all successful free Android apps have in common: each one has found its success due to an effective mobile advertising strategy. If you want your free app to find success, you need to appeal to your targeted Android users. This is done by employing the right technique that works for today’s mobile user.
In-app ads are among the most recommended mobile ads in 2016 for app developers. These apps are displayed directly in the mobile app and may appear as banners at the top or bottom of the application or may be more advanced ads, such as auto-play videos, like those that appear in Facebook and Twitter sponsored posts.
The type of format that works best varies from one app to the next. However, the bottom line is that whatever the ad and its format happens to be, it needs to be something that appeals to your target audience and is something they’ll care about. In the case of new apps, video is sometimes more effective than a display ad because it can visually illustrate what the brand is doing. On the other hand, non-intrusive advertising also tends to work well, especially with mobile games.
Of course, choosing the right ads and ad format is about finding the app monetization strategy that works best for you. There are different monetization ways to help you find success with your free Android app. A convenient method is to employ the assistance of an ad network that will let you connect with the top advertisers, close direct deals and earn more for every app installed.
That being said, in addition to in-app advertising, another popular way to monetize, particularly if you’ve developed a gaming app, is to adopt a freemium model. Freemium apps let users download a basic version of the game for free, allowing them to try it with no strings attached. However, if they want to unlock more features of the game, advanced levels, bonuses, etc., they’ll need to pay to obtain the rest of it.
Take a closer look at some of the best free Android apps on the market and you’ll discover that each one has employed some form of successful monetization method.
Here’s some of the top free Android apps that did it right:
- WhatsApp – This award-winning app lets you send unlimited text messages over any Wi-Fi or mobile data connection, so you can save your SMS. Have group chats, send and receive photos and videos (with no size restrictions). It’s free to download and free to use.
- Spotify – Stream over 30 million songs online and listen right from your phone. If you want to download songs for offline listening or want to listen ad-free, users can invest in a premium account.
- Evernote – Easily save and sync all your text notes, files, and voice memos on your phone and gain access to them via your desktop computer. A paid premium version lets you enjoy more features.
- Snapseed – Google’s photo editor lets you easily tweak your photos on your touchscreen device.