The wait for 4K media on the Play Store is finally over! Earlier today, Google announced that it has begun offering a selection of 4K Ultra HD movies on the Google Play Store> Google says that all the 4K content will be using their proprietary encoding format, VP9, for the highest quality video viewing experience.


Over 125 movies are now available on the Play Store including new hit films like The Secret Life of Pets, Star Trek Beyond and Ghostbusters (2016). They are only available for purchase, no renting yet unfortunately, and start at $29.99. Google has launched a promotion along with this update, if you purchase a Chromecast Ultra, you get your first 4K movie free.

Also, Google has launched Google Play Movies & TV on Daydream VR and select Samsung 2016 smart TVs, so there are even more platforms to view your content. Your current selection of viewing platforms for 4K content from Google is still limited to compatible smart TVs, set-top boxes and Chromecast Ultra.

As 4K continues to gain traction in the consumer market, we’ll likely see more movies enter the Google Play Store. EVen though it’s early days still, it’s nice to see Google accommodating people who have adopted UHD already into their homes. There’s no word if the movies available on Google Play offer HDR as well as 4K, but it’s most likely not available yet. Either way, if you’re a 4K TV or Chromecast Ultra owner, be sure to check out what’s available now on the Google Play Store.

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