Google recently announced on their blog a plan to change how you see search results. They made a reference to an issue that all smartphone users know all too well. The webpage that does not support mobile views and becomes a burden to navigate.
Usually, I quickly leave these pages because I feel that if they can’t manage to operate a mobile site, it probably isn’t a good organization/group for me to be looking into. Apparently I am not the only one as people are less likely to return to a webpage that doesn’t support a mobile view than those that do according to Google.
As part of Google campaign to increase mobile friendly sites, Google has released multiple tools to help webmasters create websites that are considered mobile friendly by Google so that they viewers can enjoy the website’s content on their mobile devices in addition to a traditional laptop.
[blockquote author=” Cody Kwok, Principal Software Engineer”]Webmasters can check if their site is mobile-friendly by examining individual pages with the Mobile-Friendly Test or checking the status of the entire site through the Mobile Usability report in Webmaster Tools. Once a site becomes mobile-friendly, we will automatically re-process those pages (and webmasters can expedite the process by using Fetch as Google with Submit to Index). [/blockquote]
Links to those tools and more information can be found on Google’s blog post.