Is Google Finally Ready to Fully Compete in Music Space?

The lines are getting blurred more by the day as Silicon Valley’s tech titans continue to offer new and expanded services.  No longer strictly operating as an online retail outlet, Amazon now provides music, movies, digital books, and more.  Apple, for their part, offer hardware in the form of tablets, phones, laptops, and desktops, all while offering iTunes-powered books, movies, TV shows, and music.  Google, after starting out as a search engine, well, they just keep getting bigger all the time.

If the New York Times report from yesterday is correct, Google is finally set to expand their empire into the music space.

According to a number of anonymous music executives, Google’s music offering will open its doors within the next several weeks and will likely be connected to existing cloud services.  Apple’s iTunes Match service is expected to launch in late October so chances are good that Google might debut the new store front in time to steal a little thunder.

Google has long been expecting to offer music services to consumers but talks and boardroom deals have reportedly broken down a time or two in recent months.  The chief concern, according to executives, is piracy and using the digital lockers for wanton file sharing abuse.  Although Google has been slowly trying to warm the music labels on the idea, their Music Beta service launched in May with scaled-down experience.

How do you feel about Google’s chances in the music space?



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