Google introduces ‘Free App of the Week’

We have seen several applications in the Google Play Store that claim to offer ‘Free App of the Day’. Third party Amazon Appstore itself offers a free app of the day, but never before have we seen any such remotely possible scheme in the Google Play Store.

At Google I/O 2015, Google talked about a new Family section that they have added in the Play Store. It contains kid friendly Android apps that the whole family can enjoy. A few hours back when we checked on the Family section, we noticed that Google has put a banner offering ‘Free App of the Week’.

free app of the week

Daniel Tiger Grr-ific Feelings is the first ‘Free App of the Week’ that is being offered in the Google Play Store. The Android app which normally costs $2.99 is currently free for this week in the Play Store. On directing yourself to the Family section in the Play Store, you will see a big banner touting ‘Free App of the Week’. Clicking on that banner will result in a pop-up which will show you the current ‘Free App of the Week’, which you can download by clicking the download button there.

The offer can only be availed by clicking the banner, for if you go the application page of the app being offered for free it will still show its normal price.

Google has never before applied this type of scheme in the Play Store and it comes as a good promotional strategy for developers as their apps will be featured on the Play Store for a week if they offer it for free. This also benefits the users as who doesn’t love a free app?

In the end, since the ‘Free App of the Week’ exists in the Family section of the Play Store, we cannot expect apps and games that exist out of this section to be free under this offer. Check the link below to download the ‘Free App of the Week’ and let us know your thoughts in the comments below.

Free App of the Week

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