On Friday, Google and Mattel announced the fruit of a new partnership: a View-Master that uses Google’s Cardboard technology.
Cardboard is Google’s virtual-reality platform, and Mattel hopes to use it in a product that will allow kids to explore famous places, landmarks, planets, and so forth. It uses an Android smartphone as the display and the View-Master itself as the housing.
This device is a successor to the View-Master made decades ago, which projected 3D-like images as children flipped through its picture reels.
It might be what Mattel needs to hold off rivals such as Hasbro and Lego. The company’s revenue has been decreasing slightly in recent quarters, even while the aforementioned have been able to increase theirs.
Google and Mattel expect the View-Master to be released in October.
For more information on the product, check out the official site here.
[sidebar float=”left” slug=”featured-content”]