In the beginning was the Word, and the Word was Google

Yesterday, Google created a sweet new blog called The Keyword. It’s meant to be a central repository of Google news and product announcements. Similar to how Alphabet was created to reign in all of Google’s projects, The Keyword was created to unite Google’s blogs.

Until now, Google has had a blog for almost all of its products: Android, Gmail, YouTube, Chrome, Google Fiber, etc. The Keyword’s About section says that it officially replaces 19 existing Google blogs in the English language. But now, there is only One Blog To Rule Them All.

Why This Matters

So why should you care? Ultimately, this benefits all of us. For readers, you now only have one resource to visit when you want to read all of Google’s news and releases. Don’t worry, you won’t have to replace all of your bookmarks either. Old bookmarks and feeds automatically redirect to The Keyword.

You can quickly browse and find the latest news or find news by topic, like Diversity, Machine Learning, Doodles and much more. Want to find news about a particular product? There’s a section for that too.


This is also great for bloggers and journalists. The Keyword has a handy Press Section that gives us official Google product images and logos, as well as videos, to use in articles. Images can be broken down into Headshots, Logos and Life At Google.

Also in the About section, the company gives a little blurb about the name:

Where you’re from is an important part of who you are, and the name “The Keyword” is a nod to the origins of search. Keywords also unlock information, which is what we’re hoping to do here — provide a central, official source of news about who we are, what we do, and what we value. (Plus, we like that it has “word” in it.)


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