Google on Thursday announced it is now much easier for Play Store users to find family friendly content. Be it apps, games, movies, or other media, Google wants to better the process of finding great stuff.

Starting today, visitors can locate content that is age appropriate and friendly to younger users. As part of the new filter Google will provide searching and filtering by age groups, characters, and other tools.

Additionally, a new Family Star graphic will appear throughout the Play Store to signal whether content is appropriate for the younger demographic.

Parents will find it is more obvious whether a game or app includes ads; it is possible to restrict downloads, purchases, and/or streaming of a mature content. Finally, Google has also introduced new character badges which let users view and search Google Play Store content based on specific brands.

[blockquote author=””]To help you browse Google Play content around a favorite character, we’ve created special pages featuring dozens of top characters from across the globe, like PBS KIDS, Pororo and Peppa Pig. From the Play store app, take a tour through all of our popular characters to find apps, movies, books and more from your family’s favorites.[/blockquote]


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